JOURNAL

Why Nutrient Synergy Matters - And Which Supplements You Should Never Take Together

More is not always more  

Was It All A Dream? The Science Behind INORA's Natural Sleep & Stress Supplement

PhD Neuroscientist Dr. Edward Jones breaks down the seven-ingredient science behind Was It All A Dream? — INORA's liquid sleep formula targeting stress, nervous system calm, and deep restorative sl...

Why Liquid Supplements Are More Effective: The Science of Bioavailability

Not all supplements are created equal. PhD Neuroscientist Dr. Edward Jones breaks down why liquid supplements are absorbed up to 8x more effectively than tablets — and why delivery format is as imp...

Fuelling the Mind: The Best Natural Supplements for Energy, Sleep & Cognitive Health

Nutritionist Dr. Kathy Redfern explores how B vitamins, magnesium, NAD, and Omega-3s support energy, deep sleep, and mental clarity -  and which supplements are backed by science.

What Defines the Best Sleep Supplement for Deep, Restorative Sleep (And Why It Matters for Energy)

What is the best sleep supplement? Searches for “best sleep supplement”, “natural sleep aid”, and “supplements for deep sleep” have surged. But most products focus on one outcome: helping you fall ...

The Absorption Gap Nobody in Wellness Talks About

Your supplement looks great on the label. The question is whether it ever makes it past your stomach.

5 Reasons You Don't Feel Energised

And It's Not Because You Need More Coffee

A New Language of Wellness

What Happened When We Brought Culture Into the Conversation

Why am I tired all the time even after sleeping?

The difference between sleep quantity and sleep quality There's a crucial distinction most people miss: sleeping for eight hours and sleeping well for eight hours are not the same thing. Sleep happ...

NAD+, NR, and the Longevity Conversation

NAD+ sits at the centre of longevity science. Here, we break down NMN vs NAD vs NR, how to increase NAD naturally, and what to look for in the best NAD+ supplements for cellular health.